PinnedPublished inDekker Fraser7 Big Product Marketing MistakesDekker Fraser has over ten years’ experience in product marketing for tech companies including Sony and the Google-backed startup Rocket…Apr 26, 2020Apr 26, 2020
PinnedPublished inDekker FraserThe Big Mistake in B2B SaaS Marketing that Startups Keep MakingDekker Fraser is a veteran Silicon Valley product marketing manager and author of the go-to-market book Product Launch. He has an MBA in…Apr 29, 2020Apr 29, 2020
One of the Biggest Missed Opportunities in SaaS MarketingKey influencers are one of the most efficient channels for customer acquisition. This is not only true for Fortune 100 consumer brands…Mar 2, 2021Mar 2, 2021
Traveling to Jakarta and Living in Indonesia as a Digital Nomad ExpatPrices converted to USDJul 10, 2020Jul 10, 2020
Published inDekker FraserWhy You Need to Stop Marketing Your Product and Start Doing This One Thing to Double Your…May 8, 2020May 8, 2020
Published inDekker FraserProduct Marketing Manager Interview Mistakes and How to Avoid ThemDekker has over 10 years’ experience in product marketing and an MBA in marketing from the Kellogg School of Management. He’s interviewed…May 4, 2020May 4, 2020